|
Social Media is not a buzz word. Sure, Facebook fans are now "likes" and Tweet is now a verb, but all in all most business owners struggle with one simple fact, how do I make any money with social media?
Here are 10 tips to get you started.
1. Most niche magazines have more Facebook fans than People, GQ and Rolling Stone magazine! This is a selling point!
2. Create new tabs to highlight product debuts. Do not know how, Google it. Or, hire a consultant. (wink)
3. Use those tabs to create robust HTML pages that are strong.
4. When doing a product debut, be sure to offer a giveaway to drive the fan into the tab.
5. The debut should only last about 7 days max. Things change quick in the social media space.
6. Collect emails from the giveaway. Gorw your list, make the advertiser happy and send out follow-ups.
7. Use Tweets as a part of an ad package. If you buy from us we can Tweet a link to your web site or to your ad. This is a HUGE benefit.
8. You need to keep this very upper tier and avoid the “if you can sell it, sell IT!” approach.
9. Make sure you charge for these things. You have a CAPTIVE audience.
10. Do not piss of the fans. Give them new, fresh stuff that is 100% relevant to your topic set.
Facebook examples: These may change so look often.
http://www.facebook.com/ellemagazine
http://www.facebook.com/runnersworldmagazine
http://www.facebook.com/allure
http://www.facebook.com/teenvogue
http://www.facebook.com/UsWeekly
http://www.facebook.com/seventeenmagazine
Social media MUST be a part of your new ad packages or you will miss out. Do not become guilty of paralysis by analysis- DO IT! If you think about things too long you will always find a reason to not do it.
Want more tips? We offer coaching on this and many other areas of internet strategy.
Ryan
----------------------
Ryan R. Dohrn
President/Founder
Brain Swell Media LLC
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.BrainSwellMedia.com
803-867-3769 ext #5 direct
803-753-0050 fax
Follow me on Twitter.com/ryandohrn for internet strategy advice.
Brain Swell Media, LLC is an interactive media consulting firm. We focus on five key business areas; online strategy consulting/coaching, website development, search engine optimization (SEO), video production and online sales training. We provide business owners and publishing companies with the tools and resources they need to optimize their presence on the Web and boost revenue.
|
