I am often asked by my clients how to explain to an advertiser about banner ad rotation. In the most common scenario, an advertiser will call and will say that they have refreshed your web page and do not see their ad running. Or, they have to refresh every 20 times to see their ad and their competitor is getting more ad views.
In a nutshell, the advertiser just does not understand how basic banner ad rotation works. I have created a very simple video to explain this to advertisers. Please note that this video is non-technical and is designed to be shown to advertisers. So, feel free to share this video as a tool when this question arises.
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