Many publishers are just now realizing that Google’s web browser, Chrome, has nearly taken over the marketplace. Many are just now discovering this because their readers are switching to Chrome and portions of the their websites are not working in Chrome. With Chrome usage at an all time high, your web readers might be missing out on features of your website or they might not be seeing portions of your site at all.

Google Chrome is a web browser developed by Google and was first released as a beta version for Microsoft Windows in late  2008. The name is derived from the graphical user interface frame, or "chrome", of web browsers. According to StatCounter, as of November 2011, Chrome is the second most widely used browser with 25.69% worldwide usage share of web browsers.

In nearly all tested cases, websites work just fine with Chrome, but there are some exceptions. If you utilize a custom template system or a custom built content management system, you need to check each page of your website in Chrome. If you run Joomla or Drupal you need to check all your third party plug-ins for compatibility. In addition, you need to triple-check how your meta data and other widgets operate from your website in the Chrome browser.

All in all, usability studies need to be an important part of your Internet strategy for 2012. Online reader retention must be placed at a much higher priority as we all begin to shift the focus of our business offerings. It is always interesting to hear publishers say that that they have an Internet strategy in place and then they proceed to talk about their Facebook page. 2005 is calling and they want you back.  

Publishers that are raking in profits form the web have a five-tier web plan for success. Not sure what five points are the most critical? Reach out to this author for more information.  

Ryan Dohrn has been consulting on Internet issues since 1996. As an internet consultant he has a passion and focus on niche magazines. Ryan is also a business speaker that services clients around the globe. Your first call with Ryan is always free. Call 803-867-3769 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .