In today’s economic climate, advertisers are looking for proof that their return on investment (ROI) with your magazine or web site generated business.  Here is the problem I observe time and time again….  publishers simply do not give the advertiser enough data back fast to help justify their ROI.  In addition, publishers do not use the power of the net to help drive data to the advertiser fast and with a high enough frequency. 

Ryan is a magazine consultant that works with business owners, marketing directors and publishing companies to create detailed plans to grow revenue, create budgets, solve problems and use the internet to its fullest potential.

With conferences closing left and right and some taking a “virtual” approach to their existence, many publishers are thrilled to see that one group is continuing their face to face approach to collaboration and idea generation.   Niche magazine publishers will unite this fall in Minneapolis to learn, share and collaborate around one single theme, making money from their web site and digital assets at the Niche Digital Conference.

I remember the dark basement and the lack of light.  The flicker of the machine behind me that would make us jump day or night.  The noise of things dropping, the subtle excitement of what was about to come as my grandfather prepared to show us yet another piece of magic from his home movie kingdom. The good old fashioned home movie.  No sound, no zooming, no fancy fades.  Just an image of my mom running and playing as a child. 

Many of you might say… my web site is trash, why do I need to think about mobile? I would suggest you pay attention to mobile now so that two years from now you are not saying… my mobile plan is trash why do I need to worry about (insert new technology here)?