The Internet can be your best and worst enemy.  In today’s age of immediate access, a quick search on Google is what people refer to as “research”.  I was recently working with a business client on a start up business.

I have said it once and I will say it again, banner ads work on magazine/newspaper web sites.  Why?  Magazine and newspaper sites have a specific purpose.  Users come to the site for a reason.  So, if you can match ads to the users in even the most basic way, you will have a winning situation.   So, if you have limited web traffic, what can you do to increase the number of ad units you can sell.  

As many of you know, I am not a big fan of Twitter. The reason for this is simple, most business owners do not use it in a away to boost marketing or customer engagement. Instead, they are inclined to broadcast what they thought of the movie Bruno or what they had for lunch. So, when it was reported that traffic to the Twitter site dropped sharply, I had to read on… is Twitter dying?