This past week 140 niche magazine publishers converged in Minneapolis to learn about the digital side of their business.  Many of these publishers are struggling to stay afloat and most felt that the Niche Digital Conference could not have come at a better time.   There were several sessions and many questions about Search Engine Optimization (SEO).   A very common question at the conference was.. “What do I do when my SEO fails to generate any traffic..”?

In today’s economic climate, advertisers are looking for proof that their return on investment (ROI) with your magazine or web site generated business.  Here is the problem I observe time and time again….  publishers simply do not give the advertiser enough data back fast to help justify their ROI.  In addition, publishers do not use the power of the net to help drive data to the advertiser fast and with a high enough frequency. 

Ryan is a magazine consultant that works with business owners, marketing directors and publishing companies to create detailed plans to grow revenue, create budgets, solve problems and use the internet to its fullest potential.