So, you want to create e-Newsletters for your paying clients that will be sent to your readers? Here are 10 aspects to consider for maximum results.

(Part 2 of "Best Practices For Advertiser Driven Email Blasts")

First, I would advise that when you acquire an email address, you add them to 2 lists, one for editorial and one for sales. You can do this by stating this clearly when the user signs up. For example, "By subscribing to the above e-Newsletter, the publisher may periodically send you offers that are related to the topics covered in our magazine. Your email will be protected by our observance of a dual list sending system allowing you to remove yourself from sales offers at any time and still receive our editorial e-Newsletter."

Online customer retention marketing is a tactically-driven process based on a user’s need, behavior or desire. The 365x24x7 marketing cycle means we need to approach customer retention in new ways. What are you doing to retain clients, online users and readers?

Sure, relationships rule in the world of sales. But when push comes to shove, it is almost always about the number of calls you make each day.  As I work with sales people in companies large and small, there seems to be a common theme these days…sales people “think” they are making the appropriate number of phone calls to make goal and they are not.  So, how do you know?  First, as a sales person, stop lying to yourself.  It is easy to track and determine the number of outbound phone calls you made today.  Next, as a sales manager, listen and track.

With all the buzz about social media, many publishers are losing focus on search engine optimization (SEO) and the cumulative effect of this distraction will be reduced traffic and reduced revenue due to dropping search engine rankings. Many publishers and web masters think they know how to create SEO success for their publication web site and are amazed when we run them through our 10 point SEO check up and reveal they are losing ground, losing rankings and thus soon to lose revenue.  A recent publisher told me they were #1 when you typed their magazine name in Google.  Is this how you are gauging your SEO success?  Another publisher, suffering from a major plateau in web traffic, was amazed to learn than only 20 searches were done in the last 30 days for the topic they presented very well online.  We made one small tweak to how they were presenting their topic online and their web traffic grew 345% in 30 days!