What are your readers/customers searching for online? Answering this question should be the first step of any effective Search Engine Optimization (SEO) plan.  But, for many business owners and/or publishers, this logical occurrence is plagued by wrong assumptions.  Publishers simply go down the wrong path and throw off their chances of success.

In early December, I reached out to over 100 business owners and publishers via email and asked them this question: “What is your number one internet resolution for your business in 2011?”

Here are the top 10 most common replies.

Set your new years resolution yet? So many goals for 2011 right? Is one to be a better manager to your team? No? Perhaps it should be at the top of your list. Management training is very boring and can often work the exact opposite effect on your team. This is why I am so pleased to share with you my new book just in time for a fresh start in 2011...A fun, effective way to be the best manager you can be every day!  

Many magazine publishers have asked me about the rules of engagement when it comes to selling Tweets or updates to their Facebook fans. The FTC is clear about parts of this question. But, not about other parts of this revenue strategy. One thing I am very clear on is how to treat your online readers if you want to make the most of selling social media.

A common question I get is about email newsletter compliance. Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. Like most laws, there are pages and pages of political jargon and mumo-jumbo. So, what do you, as a business owner, need to know?