website revenue, audience development, magazine consulting, online advertising revenue, website advertising revenue, magazine advertising sales, magazine SEO

Guiding discussions is the key to online community success. I have been teaching for many years that there are three key components to successful Web sites; content, community and commerce. There are two things that often happen when I consult with a business owner or publisher as they contemplate the launching of a community section of their web site.
Read more... [Community is Key, but Control is Critical.]

According to In-Stat, blogging, photo and video sharing, location-based socialization services, games and messaging will all converge to deliver a complete social networking experience on the handset, but the pieces of the puzzle are still fitting into place.*
Read more... [The Importance of A Mobile Strategy?]

This is a common question I get while speaking and consulting. Can publishers be sued for user comments place on their site via forums and bulletin boards? Consult a lawyer for legal advice on this question, my experience says yes.
Read more... [Can Publishers be Sued for Content Placed Online By Users?]

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Just An Online Minute... Town and Country And Longines Honor Women Who Make It Rain For Others
Town and Country magazine reminds me of my early childhood in Mentor, Ohio, where my family lived in a perfect new house, in a perfect cul de sac with perfect neighbors with perfect children. ...
Just An Online Minute... Bread And Corsets: A New York Weekend Of Starch And Art
I have this rule for myself to keep sane, or at least to maintain a consistent level of manageable insanity. And that rule is: the weekends are my own. This probably seems logical...
Just An Online Minute... Size Matters To "Micromarketing" Author Greg Verdino
Last night, I covered an adult party.

What Makes A Great Salesperson In The Automated Age? Some Answers
I just finished the book "Talent is Overrated" by Fortune's Geoff Colvin. It makes two key points that can help us answer the question I asked in my last column; "What makes a...
Woe The Digital Sale: Can I Get A Little Feedback?
Question from a seller of digital advertising: I always ask my current agency partners how my site is performing because I'm worried I'm going to get canceled from the plan. But they never seem to...
Meeting Anari -- And Closing the Door On Ad Networks
Trust is all that binds us. Here's a story of a little girl who knows that -- a bridge to what I want to say about how, as an industry of online publishing, we are...