Many magazine publishers have asked me about the rules of engagement when it comes to selling Tweets or updates to their Facebook fans. The FTC is clear about parts of this question. But, not about other parts of this revenue strategy. One thing I am very clear on is how to treat your online readers if you want to make the most of selling social media.

A common question I get is about email newsletter compliance. Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. Like most laws, there are pages and pages of political jargon and mumo-jumbo. So, what do you, as a business owner, need to know?

Buying books and mags for the iPad saved me $19 last month. HOWEVER...On my last vacation, I had my iPad with books and magazines loaded. I must admit, as the "internet guy", it seemed like a natural step for me or perhaps a mandatory step to move to the iPad. For me, the perceived ease of use was offset by the  "experience"...  

10 Reasons Why I Am Not Taking my iPad on my next vacation...

Social Media is not a buzz word. Sure, Facebook fans are now "likes" and Tweet is now a verb, but all in all most business owners struggle with one simple fact, how do I make any money with social media?

Here are 10 tips to get you started.

Email newsletters are quickly becoming an important part of all magazines online plans for revenue success.  But, the standard e-Newsletter promoting your magazine/online editorial is not enough to draw in big advertising dollars. Here are 5 tips to e-Newsletter success used by magazine publishers across the nation.