website revenue, audience development, magazine consulting, online advertising revenue, website advertising revenue, magazine advertising sales, magazine SEO

All web traffic is not created equal. To best maximize revenue on your Web site, you need to know the key points to Web traffic and what these points mean to your overall business strategy. There are 5 key factors in web traffic analysis; hits, page views, user sessions, unique users and referring sites.
Read more... [The Truth About Web Traffic]

Lets face it, all to often the advertisers we sell to know only one thing, the business they run. So, expecting them to understand your Web statistics and how they apply to their business is like asking a fifth grader to grasp the importance of personal hygiene.
Read more... [Presenting Your Web Stats to Dummies]

Banner ads are not created equal. Some are meant to be effective in conveying your message, while some are meant to be clicked! Low click rates experienced by some online advertisers are not necessarily the result of the medium but rather, the effectiveness of your banner ads in building brand awareness, generating click-throughs, and boosting sales depends on how it was created.
Read more... [Banner Ads Work in the World of Niche]

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Just An Online Minute... Town and Country And Longines Honor Women Who Make It Rain For Others
Town and Country magazine reminds me of my early childhood in Mentor, Ohio, where my family lived in a perfect new house, in a perfect cul de sac with perfect neighbors with perfect children. ...
Just An Online Minute... Bread And Corsets: A New York Weekend Of Starch And Art
I have this rule for myself to keep sane, or at least to maintain a consistent level of manageable insanity. And that rule is: the weekends are my own. This probably seems logical...
Just An Online Minute... Size Matters To "Micromarketing" Author Greg Verdino
Last night, I covered an adult party.

What Makes A Great Salesperson In The Automated Age? Some Answers
I just finished the book "Talent is Overrated" by Fortune's Geoff Colvin. It makes two key points that can help us answer the question I asked in my last column; "What makes a...
Woe The Digital Sale: Can I Get A Little Feedback?
Question from a seller of digital advertising: I always ask my current agency partners how my site is performing because I'm worried I'm going to get canceled from the plan. But they never seem to...
Meeting Anari -- And Closing the Door On Ad Networks
Trust is all that binds us. Here's a story of a little girl who knows that -- a bridge to what I want to say about how, as an industry of online publishing, we are...