I have said it once and I will say it again, banner ads work on magazine/newspaper websites. Why? Magazine and newspaper sites have a specific purpose. Users come to the site for a reason. So, if you can match ads to the users in even the most basic way, you will have a winning situation. So, if you have limited web traffic, what can you do to increase the number of ad units you can sell?

As many of you know, I am not a big fan of Twitter. The reason for this is simple, most business owners do not use it in away to boost marketing or customer engagement. Instead, they are inclined to broadcast what they thought of the movie Bruno or what they had for lunch. So, when it was reported that traffic to the Twitter site dropped sharply, I had to read on…is Twitter dying?

This past week 140 niche magazine publishers converged in Minneapolis to learn about the digital side of their business.  Many of these publishers are struggling to stay afloat and most felt that the Niche Digital Conference could not have come at a better time.   There were several sessions and many questions about Search Engine Optimization (SEO).   A very common question at the conference was.. “What do I do when my SEO fails to generate any traffic..”?

In today’s economic climate, advertisers are looking for proof that their return on investment (ROI) with your magazine or web site generated business.  Here is the problem I observe time and time again….  publishers simply do not give the advertiser enough data back fast to help justify their ROI.  In addition, publishers do not use the power of the net to help drive data to the advertiser fast and with a high enough frequency. 

Ryan is a magazine consultant that works with business owners, marketing directors and publishing companies to create detailed plans to grow revenue, create budgets, solve problems and use the internet to its fullest potential.