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RD Audience Development Blog

Key items of interest by other readers: website revenue, audience development, magazine consulting, online advertising revenue, website advertising revenue, magazine advertising sales, magazine SEO



Digital Video Side Bars, Make Great Editorial Brilliant! PDF Print E-mail
How magazines are delivered in the future might be the million dollar question, but one thing is for sure, great editorial is a must have asset for any great magazine and Web site.  So, what can you do to make great editorial brilliant editorial?  I suggest adding digital video side bars into your mix. 
Read more... [Digital Video Side Bars, Make Great Editorial Brilliant!]
 
Search Engine Food, Feed the Beasts! PDF Print E-mail
My youngest son can eat!  I mean eat!  If you put food in front of him, watch out.  Only a few minutes past a meal he wants more.  Just like my child you need to be sure that you are feeding the search engines at every corner.  Each and every page of your Web site is important to search engines and each page must contain food in the form of key word and key phrase data. 
Read more... [Search Engine Food, Feed the Beasts!]
 
Beware Your Assumptions When Designing Your Web Site PDF Print E-mail
Brain Swell Media spends a great deal of time re-designing Web sites.   You will note that I said RE-designing, meaning, the business has a Web site and we are fixing it or starting over from scratch.  From these ventures have emerged a constant theme that might surprise you; assumptions driven by internal arrogance.   
Read more... [Beware Your Assumptions When Designing Your Web Site]
 
Presenting Your Web Stats to Dummies PDF Print E-mail
Lets face it, all to often the advertisers we sell to know only one thing, the business they run.  So, expecting them to understand your Web statistics and how they apply to their business is like asking a fifth grader to grasp the importance of personal hygiene. 
Read more... [Presenting Your Web Stats to Dummies]
 
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