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Key items of interest by other readers: website revenue, audience development, magazine consulting, online advertising revenue, website advertising revenue, magazine advertising sales, magazine SEO
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Guiding discussions is the key to online community success. I have been teaching for many years that there are three key components to successful Web sites; content, community and commerce. There are two things that often happen when I consult with a business owner or publisher as they contemplate the launching of a community section of their web site. |
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Read more... [Community is Key, but Control is Critical.]
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Banner ads are not created equal. Some are meant to be effective in conveying your message, while some are meant to be clicked! Low click rates experienced by some online advertisers are not necessarily the result of the medium but rather, the effectiveness of your banner ads in building brand awareness, generating click-throughs, and boosting sales depends on how it was created. |
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Read more... [Banner Ads Work in the World of Niche]
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Folio.com reported, “The Publishers Information Bureau released its quarterly report this morning, and, unsurprisingly, consumer magazine publishers are having a tougher time selling ads in 2008 than they did in 2007. |
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Read more... [Online Ad Spending Marches On Despite Reported “Overall” Declines]
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Ad serving solutions are critical to your success online. What does this mean? When a users or reader comes to your web site they should see some ads. Do they? If not, that is another discussion. You need to have software in place to serve these ads to your users. This software needs to not only serve the ads, but provide back to you very robust reports so you can prove ROI to your advertisers. |
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Read more... [Serving Better Banner Ads]
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