|
Key items of interest by other readers: website revenue, audience development, magazine consulting, online advertising revenue, website advertising revenue, magazine advertising sales, magazine SEO
|
|
Jonathan Lemonnier of AdAge.com reported last week that, "Spending on alternative media hit $73.43 billion in 2007, a 22% increase over the previous year, and will continue to grow, according to PQ Media's Alternative Media Forecast: 2008-2012, released today. The research firm tracked 18 digital and nontraditional segments, with a combined 16.1% of total advertising and marketing dollars in 2007, up from 7.9% in 2002, yielding a compound annual growth rate of 21.7%. |
|
Read more... [Spending on Alternative Media Jumps 22%]
|
|
It is a common law of nature that mammals are drawn to be a part of a community. There are very few mammals in the eco-system that live alone. So, the recent growth of online communities should be no surprise at all. People want to be a part of “something” especially when that “something” surrounds a topic like a hobby or a lifestyle. If the eco-system of the earth revolves around this one theme why would we feel that the digital eco-system should be any different? After all, the digital eco-system is simply a group of mammals connected by the net. |
|
Read more... [Online Communities and the Law of Nature]
|
|
|
From the Center For Media Research, "According to a recently published market report from AccuStream iMedia Research, user Generated Video (UGV) scored 22.4 billion views in 2007, up 70% over 2006. Semi professional content grabbed a 47.5% total share on MySpace TV, and the Screen Bites category on Crackle.com generated a 17.5% cumulative share of total views." |
|
Read more... [User Generated Video Expects 34 Billion Views in 2008]
|
|
While the big publishers fight for their share of the netscape, its time for niche publishers to show why being agile is often better than being big. |
|
Read more... [Let the Big Dogs Fight, Niche Publishers Shine Bright]
|
|
|
|
|
<< Start < Prev 1 2 3 4 5 6 7 8 Next > End >>
|
|
Page 7 of 8 |
Feed Entries 
