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RD Audience Development Blog

Key items of interest by other readers: website revenue, audience development, magazine consulting, online advertising revenue, website advertising revenue, magazine advertising sales, magazine SEO
Sales: Stop Assuming and Start Winning PDF Print E-mail
As sales executives we all feel like we’re pretty smart cats.  Right?  How many times have you caught yourself saying, “The client just does not know what they really need.”  All too often we assume we know what the client needs.  To that same end, we act like we know what data the client needs to make a buying decision.  After all, it’s that buying decision that will result in your commission check.  So, your first step toward success is to stop assuming and soon you will start winning.   
Read more... [Sales: Stop Assuming and Start Winning]
 
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